An ad in the Illustrated London News for Mellins Food:

DORIS MARGARET CLARK, aged 1 year, 3, Evelina Villas, London Road, Mitcham. “Has been fed entirely on MELLIN’S FOOD since 3 months old; her progress since that time has simply been marvellous, and the talk of all our neighbours and friends.” Sample free on application. MELLIN’S FOOD, LTD., PECKHAM, LONDON, S.E.
Source: Illustrated London News – Saturday 07 October 1905 from the British Newspaper Archive (subscription required)
The ad refers to Evelina Villas, although this is likely to have been Eveline Villas. In the 1902 commercial directory, there is an Alexander CLARK, a surveyor’s clerk, at 3 Eveline Villas.
I like the local marketing in the ad, but Mellin’s appears to have been pretty much just malted milk, and I can’t imagine it was particularly healthy to have fed a baby solely on that for any significant length of time. I hope they were sneaking poor little Doris something with more nutritional value to supplement the Mellin’s!
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