Tag Archives: 1934

Alfred Ernest Gardner & Son, House Furnishers, 23-25 Commonside West

Furniture dealer that was at 23-25 Commonside West, near the Windmill pub.

1934 ad which states that the firm was established in 1845


In the 1896 directory, Thomas Gardner is listed as furniture dealer & shopkeeper, Common Side west.

1936 clip from Tom Francis photo of Albert Ernest Gardner’s furniture stores, from Merton Memories phot reference Mit_​2_​10-11 copyright London Borough of Merton.

In the 1912 directory, Alfd. E. Gardner, Common side west, is listed as a manager of the Zion Congregational School. In the 1938 commercial directory the address is given as 25 Commonside West.

Ruth Cole

In an ad from 1934, Ruth Cole, ladies’, children’s and gentlemen’s hairdresser, was at 6, Upper Green East.

In the 1952 Shopping Week booklet, the business was listed as a member of the Mitcham Chamber of Commerce, at 195 London Road, Mitcham.

Hairdressing
Cecilia, 160 London Road, Mitcham.
F. T. Hendry, 145 Streatham Road, Mitcham.
J. Jacobs, 5 Belgrave Road, Mitcham.
Ruth Cole, 195 London Road, Mitcham.

The business may have moved to the London Road due to bomb damage during the Blitz.

In the 1971 telephone directory, the shop is listed as Ruth Cole, Ladies Hairdressers, 195 London Road, Mitcham, 01-648 3828.

This photo from around 1987, shows the shop still being used as hairdressers, and called Goldilocks, next to Ossie’s Taverna.

clip of c. 1989 photo on Merton Memories, photo reference ref Mit_​8_​1-39

Google StreetView of April 2018 shows 195 London Road as a convenience store.