Tag Archives: 1952

Ruth Cole

In an ad from 1934, Ruth Cole, ladies’, children’s and gentlemen’s hairdresser, was at 6, Upper Green East.

In the 1952 Shopping Week booklet, the business was listed as a member of the Mitcham Chamber of Commerce, at 195 London Road, Mitcham.

Hairdressing
Cecilia, 160 London Road, Mitcham.
F. T. Hendry, 145 Streatham Road, Mitcham.
J. Jacobs, 5 Belgrave Road, Mitcham.
Ruth Cole, 195 London Road, Mitcham.

The business may have moved to the London Road due to bomb damage during the Blitz.

In the 1971 telephone directory, the shop is listed as Ruth Cole, Ladies Hairdressers, 195 London Road, Mitcham, 01-648 3828.

This photo from around 1987, shows the shop still being used as hairdressers, and called Goldilocks, next to Ossie’s Taverna.

clip of c. 1989 photo on Merton Memories, photo reference ref Mit_​8_​1-39

Google StreetView of April 2018 shows 195 London Road as a convenience store.

Eveline Tea Rooms

Tea rooms that was at 172 London Road, Mitcham, a terrace which was originally named Eveline Villas.

1953 view from Streatham Road looking towards the Swan pub on the left and next to it on the right awning with ‘TEAS’ and ‘refreshments’ written on it

1952

1931 ad

1926 ad

From the Surrey Mirror of 21st July, 1939, thanks for contributions to a garden party include Miss. L. Froude, Eveline Tea Rooms, Mitcham. In the 1939 Register at 172 London Road shows Louisa FROUDE, born 30 Sep 1886, single, shopkeeper.

News Articles
1957 : Human skull found in Eveline Tea Rooms Coal Shed

Hengelo Gardens

Hengelo Gardens plaque clip from Merton Memories photo reference Mit_Streets_D_LEW_35-1

This plaque was unveiled when the road was opened.

HENGELO
GARDENS

30th August 1952

This plaque was unveiled by the Burgomaster of Hengelo as a token of the friendship between the people of Mitcham and Hengelo in The Netherlands

The road was named after the town of Hengelo, in the Netherlands. In 1945 an Anglo-Netherlands Sports Scheme was started between Mitcham and Hengelo, see news article below.

2019 Open Street Map of Hengelo Gardens

In 1955, a square in Hengelo had been renamed Mitchamplein. It is now a car park.

It is not known when the plaque was removed.


News Articles about Hengelo and Mitcham

Norwood News – Friday 29 June 1945

Mitcham Adopts Hengelo

Anglo-Netherlands Sports Scheme

A representative body of Mitcham sportsmen held an inaugural meeting last week in the staff canteen of Messrs. Stewart and Gray, Paisley Works, Mitcham, in connection with the Anglo – Netherlands Sports Scheme. The Mayor of Mitcham (Ald. A H. Bailey), who presided, spoke of his great friendship for the Dutch people, and how pleased he felt with the idea of the Anglo-Netherlands Sports Scheme, and it gave him much pleasure to accept the presidency of the Mitcham section.

After an address by Mr. Yapp, who convened the meeting, it was unanimously agreed that Mitcham should adopt the scheme and link up with Hengelo, in Holland, Hengelo being on a par with Mitcham in size, population and industries. Everyone at the meeting felt that Mitcham was about to enter into an era of great sporting events, and that the happy associations made between the people and their brave Dutch Allies during the war would be continued and improved through the activities of this sports scheme.

The following officers and committee were unanimously elected: President, the Mayor of Mitcham ; chairman, Mr. A. R. Hillen; general hon. secretary, Mr. J. W. Yapp ; treasurer, Mr. J. Beverige ; Finance Committee, the chairman. general hon. secretary and treasurer, with Messrs. J. Forsyth and J. Simper ; General Purposes Committee, Messrs. S. Mackinnon, R. Murphy, W. Wilder, P. W. Collard, Thos. Sibley. A. Lacey, E. Willard. C. Smith, Thos. Bicknell, E. Chambers, C. Runcieman, W. Wilson, Flying Officer Judd, and the hon. secretary. The committee agreed to co-opt other local sportsmen. Anyone interested should write to the general secretary, Mr. J. W. Yapp, 60 Streatham-road, Mitcham, Surrey. Sportswomen are particularly invited.

West Sussex Gazette – Thursday 23 August 1945

The link-up of Mitcham with Hengelo, Holland, for sport and social purposes has been completed by the Netherlanders’ hearty acceptance and reciprocation of the scheme. For the present, transport is the difficulty, but it is hoped to send two Mitcham football teams over before the end of the year. At Hengelo there are plenty of football-minded enthusiasts, and two teams awaiting International contests between the goal-posts The local papers there are co-operating in forewarding this happy way of fraternisation

West Sussex Gazette – Thursday 30 September 1948

VISITORS FROM HOLLAND

Glorious week-end weather greatly enhanced the cheerfulness of the Mayor of Mitcham’s informal welcome to the Burgomaster of Hengelo, Holland, and his party of 60 sports players to spend a week in Mitcham.

It is the return visit of the Mitcham pilgrimage to Hengelo in 1946. On Saturday morning the sights of London were toured. including the Houses of Parliament. In the afternoon the visitors saw the first of Mitcham’s football and the last cricket match of the season on the elm-bordered Green now tinged wIth russet tints of autumn. The evening was filled with a gala at Mitcham Baths attended by several ex-Olympic competitors. Sunday brought another London tour and korfball.

The formal civic welcome to the guests (put up in Mitcham homes) was at the Town Hall on Monday evening. Thereafter a full programme till the young Netherlanders return next Saturday.

West Sussex Gazette – Thursday 09 December 1948

As others see us. A journalist who came to Mitcham with the friendship pilgrims from Hengelo, Holland, afterwards wrote in his home paper that Mitcham was “a simple factory town without many attractions”! The other Dutch reporter visitor discovered that our ” pubs ” close early, and that cafes, known in the Netherlands, do not exist here. Moreover, at our public-houses, “strangely enough,” he wrote, you have to stand, and the beer is bad; and, what is more, very expensive”!

Mitcham Tyre Mart

Tyres etc. service since 1934.

Listed as 408 London Road in the 1952 Chamber of Commerce, the 1971 telephone directory and shown in this ad from 1963:

ad from Mitcham and District Advertiser, 3rd January, 1963.

Proprietor A. PAYNE

According to the MGM Services website:

When the owners retired around 2013 the premises of Mitcham Tyre Mart at 339 London Road, CR4 4BE, were taken over by MGM.

Screenshot of MGM Services website, dated 2013, in case it is taken down.

See also MGM Automobile Engineer

Richard Rickman, tailor

Tailor at 165 London Road, between the library and Downe Road, possibly between 1952 and 1971.

Listed in the 1952 Chamber of Commerce and advertised in 1965:

Norwood News – Friday 30 July 1965

The 1954 phone book gives his first name as Richard. The phone number was MIT 3526. He is also listed in the 1971 phone book.


A photo on Merton Memories, possibly around 1987, shows these premises as occupied by a trophies shop.

According to the history option in Google StreetView, 165 London Road had these occupants:

From 2008 to 2012 : Final Touch – Tattoo and Piercing
From 2014 to present (2018) : Study Skills Learning Centre

Spring Gardens, Church Road

A terrace of eight houses that were on the western side of Church Road, at the north corner with Aberdeen Road.

1894 OS map

Occupants in the 1896 street directory

1,John SEARS
2,Mrs SMITH
3,Mrs RUSSELL
4,James WHITE
5,Charles WESTERN
6,Joseph SIMMONS
7,Charles EDWARDS
8,Thomas MURRAY

Occupants in the 1904 street directory

1,Edward THOMPSON
2,Mrs SMITH
3,Mrs RUSSELL
4,William HUSSEY
5,Charles WESTERN
6,Alfred KNIGHT
7,Walter WATLING
8,Charles SIVIOUR

The terrace is shown on the 1911 OS map but not listed in the Kelly street directory for that year.

1911 OS map

The terrace of six houses to the north, on the same side of Church Road, is listed as Marrianne Cottages.

The terrace is not shown in the 1952 OS map:

1952 OS map


Maps are reproduced with the permission of the National Library of Scotland.

Marrianne Cottages

Terrace of houses that was on the western side of Church Road, south of Phipps Terrace and north of Aberdeen Road.

Occupants in the 1911 street directory
Going from north to south.

6,William SEARS
5,E T BROADBRIDGE
4,Frederick BALDWIN
3,William Thomas FRANCIS
2,Henry James BATT
1,Frederick William TAYLOR

Possibly this terrace of six houses, numbered 369 to 359, as shown on this 1952 OS map:

1952 OS map

Maps are reproduced with the permission of the National Library of Scotland.