Car dealer that was at 76/77 Monarch Parade, London Road, possibly between 1950s and 1970s.
Entry in the 1954 phone book was Parade Motors (Mitcham) Ltd., Auto Engineers, 66 Monarch Parade, MIT 3392.
The 1971 phone book showed the business was in Monarch Parade at numbers 32, 66 and 71 as well as at no. 8 Colliers Wood High Street.
Text of ad:
PARADE MOTORS (MITCHAM) LTD.
66/67 Monarch Parade, Mitcham
Official M. G. Stockist
Always large stock of M.G., T.A., T.C., T.D., T.F. Models secondhand. Prices from £245 to £565. All fully Guaranteed
Demonstration models always available
SPARES, SERVICE, H.P. TERMS AND INSURANCE
SELF DRIVE HIRE CARS. 1956 MODELS
From £1 5s. 0d. per day