Tag Archives: Monarch Parade

Alkens Drawing Supplies Ltd

Draughtsman supplies shop, was at Monarch Parade, London Road.

c.1987 clip from Merton Memories, photo reference Mit_​8_​1-18

This receipt from 1981 shows the address as 73/75 Monarch Parade. London Road, Mitcham CR4 2JB, tel 01-640 5316.

Receipt dated 8th June, 1981.

The 1971 telephone directory showed the address as 189 London Road, telephone 01-640 0461.

Note that a company of the same name was incorporated in 2007 and dissolved in February 2019, and it is not known whether there was a connection with this business in Mitcham.

69 Monarch Parade

On the left, no. 70, and on the right, no. 69 Monarch Parade. Photo taken after 69 has closed and was being refurbished.

It had been known as Palmers barbers from possibly the 1970s. In the 1971 phone book, C.F. Tucker is listed as gents hairdressers, telephone 01-648 6031.

clip from 1987 photo on Merton Memories, reference Mit_​8_​1-15 copyright London Borough of Merton

It was a barber shop up to May 2018, when the lease was terminated by Goldplaza (Mitcham) Ltd.

Notice of Forfeiture

Reopened August 2018 as a Nigerian restaurant.

Percy Mayhew

Confectioners, newsagents and stationers, from early 20th century to possibly the late 1960s.

A number of postcards of scenes in Mitcham have his name on them, such as this undated one of London Road.

‘Mayhew’ in bottom left hand corner.

This photo of Preshaw Crescent has ‘Mayhew Mitcham’ on the left and ‘2721 Johns’ on the right, who might have been the photographer.

Preshaw Crescent

This photo of the Blue Houses has ‘Percy Mayhew’ on the left.

Ravensbury Arms and the Blue Houses

There is a collection on Merton Memories.


In the 1919 electoral register, Daisy Maud and Percy Mayhew are listed at number 8, The Parade. In the 1925 street directory, listed as a confectioner at number 4 The Parade, which was renumbered as 231.

Listed in the 1929 Where to shop in Mitcham advert as at 239 and 231 London Road.

This ad, possibly from 1935, shows 237 – 239 London Road:

This ad from 1947 has the Monarch Parade address and refers to the previous address of 237 – 239 London Road.

1947 ad

In the programme for the 1952 Sports and Shopping Week his shop is listed as having contributed a pen and pencil set, worth 13s. 11d., as a prize in the lucky programme number competition. The address of the shop then was 72 Monarch Parade. The shop can just be seen on the right of Davant Ltd (the furniture shop at number 73), in this 1950 Tuck postcard:

1950 Tuck postcard

Listed in the 1954 telephone directory as newsagent, tobacconist, 72 Monarch Parade, London Road, MIT 2478.

Listed in the 1967 edition of the Mitcham Chamber of Commerce Yearbook, but not in the 1969 edition.

Romany School of Dancing

Elsie and Bobby Smith started giving dancing lesson in Monarch Parade in the early 1940s, according to a contributor to the Facebook Mitcham History Group. An ad from 1962 said that they had been established for 21 years, giving their start year as 1941.

In 1947, this ad shows that they were teaching at the Majestic cinema:

Learn to Dance at Mitcham's Most MODERN BALLROOM Romany School of Dancing Elsie & Bobby Smith (N.A.T.D.) now at Majestic Mitcham. Beginners Classes : Mon & Thurs Intermediate Classes : Tues & Fri Dances : Wed & Sat. Private Lessons by Appointment

Learn to Dance at Mitcham’s Most MODERN BALLROOM
Romany School of Dancing
Elsie & Bobby Smith (N.A.T.D.)
now at Majestic Mitcham.
Beginners Classes : Mon & Thurs
Intermediate Classes : Tues & Fri
Dances : Wed & Sat.
Private Lessons by Appointment

They then moved to their own premises at the rear of 482 London Road, and named it the Romany Club de Danse. The opening night was 17th July 1950:

Norwood News – Friday 14 July 1950 Image © Trinity Mirror. Image created courtesy of THE BRITISH LIBRARY BOARD. From the British Newspaper Archives

This ad from 1959 gives times and prices:

1959 ad

1959 ad

Text:

Elsie and Bobby Smith, N.A.T.D., invite you to dance at the

ROMANY BALLROOM

482, London Road, Mitcham.

Strict beginners classes, Mondays & Thursdays, 8-10.30, 2/6.

TUESDAYS
Beginners and Intermediate
8.30-10.45

WEDNESDAYS
Old Time 8-11 2/6.

FRIDAYS
Over 25’s Beginners 8-11

SATURDAY MORNING
Children’s Ballroom Class
10.30-12. 1/-.

SATURDAY CLUB DANCES TO “ROMANY BAND”.

PRIVATE LESSONS BY APPOINTMENT DAILY
For Enquiries : ‘Phone MITCHAM 4329.

STAGE BRANCH : Ballet – Tap – Modern Dance – Acrobatic Class Daily

This 1953 OS map shows the Dance Hall:

1953 OS Map

1953 OS Map

In 1954, ‘the undefeated Star Professional Champions’ Wally Fryer and Violet Barnes demonstrated there:

Norwood News – Friday 07 May 1954
Image © Trinity Mirror. Image created courtesy of THE BRITISH LIBRARY BOARD.

Ad from 1962 shows the introduction of a ‘Rock n Roll Club’ on Saturday nights:

1962 ad

1962 ad

Text of ad:

ROMANY’ School of Dancing
Est. 21 years
Principals : Elsie and Bobby Smith, N.A.T.D.
482 LONDON RD, MITCHAM (opp. Mitcham Stn.). Tel. MIT 4329

Monday – BEGINNERS ONLY, expert tuition, 8-10.30 p.m. 2/6
Tuesday – HOLIDAY COURSE CLASS, 8-10.30 p.m. ……… 2/6
(Special tuition for every kind of holiday dancing)
Thursday – BEGINNERS and INTERMEDIATE, 8-10.30 p.m. 2/6
Friday – Over 25s, Beginners and Intermediate, 8-10.30 p.m. 2/6
Saturday morning – Children’s Ballroom, 10.30 a.m. – 12 noon ……1/-
Saturday night – ROCK ’N’ ROLL CLUB, 7.30-11 p.m. …… 3/-
Sunday – OLD TIME CLASS and PRACTICE, 7.30-10.30 p.m. 3/-

STAGE BRANCH – Tuesdays and Fridays, 4.30 p.m.

Private Lessons Daily


Maps are reproduced with the permission of the National Library of Scotland.

Monarch Parade

Built in 1937-8 by F. and M. Real Estates Ltd. who gave it the name Monarch Parade, which was accepted by Mitcham Borough Council on 9th September 1937. Presumably named ‘Monarch’ as George VI was crowned in 1937.

Photo taken sometime in 1980, not long after the exterior walls had been rendered.

view from multi storey car park in St Marks Road, photo taken 12th September 2017

A Tuck postcard first issued in 1950

A Tuck postcard first issued in 1950

1952 OS map

1952 OS map

Photos from Merton Memories

1987

Shops

No. 69 The Barber Shop.
72 Percy Mayhew
73 Davant Ltd
76 Express Dairy


Minutes of meetings held by the Mitcham Borough Council are available on request from the Merton Heritage and Local Studies Centre at Morden Library.

Maps are reproduced with the permission of the National Library of Scotland.