Tag Archives: 1929

Worlds Stores, The Parade

Shop that was at no. 3 The Parade, which was renumbered as 229 London Road, Mitcham.

It is not known when the store moved from Mitcham, but the most recent ad found on the British Newspaper Archives is from 1922, see below. It’s also not known when the chain ceased trading as the World’s Stores, but this one was in 1957 in Dunstable High street:

Dunstable Gazette – Wednesday 20 September 2000
Image © National World Publishing Ltd. Image created courtesy of THE BRITISH LIBRARY BOARD.

Products shown in the window:

Cheese (Cheshire and Cheddar): 1s. 10d.
Finest Portuguese Sardines: 11s.
Apricots: 2s.
Mandarin Oranges: 1s. 3d.
White Peaches: 1s. 11d.
Sardines: 11d.
Marmalade: 11d.
William Pears Fruit Salad: 2s. 6d.
Plum Jam: 1s. 4d.
Mixed Fruit Jam: 1s. 6d.
Currants: 1s. 3d.

The following ads are for the Mitcham branch.

1915 ad

Products shown in this ad:-

Dried Fruits for Christmas Puddings: ….

Raisins
Good New Raisins: …. 6d. per lb.
New Valencia Raisins, very choice: …. 9d. per lb.
New Valencia Raisins, the best: …. 10d. per lb.
Sultanas
New Spanish: …. 9d. per lb.
Best Quality: …. 10d. per lb.
Currants
New Currants, very good quality: …. 5d. per lb.
New Currants, selected choice: …. 6d. per lb.
Best Mixed Peel
No Superfluous Sugar, Each Box contains a 1-lb. box: …. 8d.
A large proportion of Citron: …. 1¼-lb box: …. 1s 4½d.
Stewing Plums
Splendid Quality: …. 6d. per lb.

The advertisement also emphasises that their dried fruit is not soaked with water to add to the weight, preserving the natural bloom and flavour.

from Norwood News – Friday 10 February 1922

Streatham News – Friday 08 December 1922
Image © Successor rightsholder unknown.

WATCH XMAS FOOD PRICES!

It is only by comparing prices that the careful Housewife can discover those traders who at this Season invariably make a practice of quietly raising food prices.

THE WORLD’S STORES

make a distinct feature of ticketing all goods in plain figures.

YOU KNOW WHAT YOU PAY,

AND YOUR MONEY RETURNED IN FULL IF YOU ARE NOT SATISFIED.

SEE OUR WINDOWS THIS WEEK.
CALIFORNIAN FRUITS IN SYRUP.
APRICOTS FULL SIZE TIN … 1/-
PEACHES FULL SIZE TIN … 1/- for 2/11
PINEAPPLE CUBES, 1-lb. Size … 5 1/2 d.
NEW MUSCATELS, Choice Clusters … 2/-
NEW MUSCATELS, Loose … 1/4
DATE, fresh arrivals weekly, per lb. … 3d.
MELON AND LEMON JAM. 1 1/2 -lb. net … 5d.
BEST LEMON CURD … 6 1/2d. & 1/-

GOOD SOUND RAISINS, per lb. … 5d.
NEW SEASON’S RAISINS … 7d.
EXTRA LARGE CHOICE RAISINS … 1/-
NEW SEASON’S CURRANTS … 8d.
EXTRA CHOICE CURRANTS … 10d & 1/-
GOOD SULTANAS … 1/-
BEST NEW SULTANAS … 1/3 & 1/6
ORANGE & LEMON CANDIED PEEL … 10d.
Xmas Crackers, 83 varieties, from … 9d to 5/6

PROVISION OFFERS.
Country Cured Bacon :
Best Back … 1/4
Best Streak … 1/3
Best Collar … 1/3
Best Hock … 8 1/2 d.

Smoked Breakfast Bacon :
Best Back … 1/11
Best Streak … 1/9
Any weight cut.
Choicest New Zealand Butter … 1/10 & 2/-
From the rich pastures of the Dominions beyond the Seas.
FINEST ENGLISH CHEDDAR … 1/6
Best Canadian Cheddar … 1/2
Selected Gorgonzola … 1/8

Thousands of articles to select from. ask for our Monthly Price List.

WORLD’S STORES.

101 MITCHAM LANE, S.W.16
3 THE PARADE, LONDON RD., MITCHAM.

World’s Stores Limited.

Norwood News – 9 September 1929

1935 ad for Barley that shows the Worlds Stores as one of its stockists/ From Norwood News – Friday 12 July 1935

Norwood News – Friday 21 October 1932
Stores listed in this ad:

MITCHAM AND DISTRICT.

Brewer, G. A., 110 London Road.
Kiddell. J., 12 Upper Green East.
Millachip, F., 397 London Road.
South Suburban Co-operative Society Ltd., Fair Green.
Stevenson and Rush Ltd., 325/7 London Road.
World’s Stores, Ltd., 229 London Road.
Harry Cusden Ltd., 209 Manor Road.
Harry Cusden Ltd., 77 Sherwood Pork Road.
Parker, W., 55 Manor Road.

EXPERIENCED cashier-book-keeper required.

—Apply Worlds Stores. 229, London-rd., Mitcham. References required.

Newspaper Articles
Norwood News – Friday 05 August 1932

MITCHAM MEN SENT FOR TRIAL

The three men arrested after two policemen had used their truncheons were all before the Croydon County Bench again on Friday. They were Henry Summers (23), labourer, Fortescue-road, Mitcham; Frederick John Stewart (23), labourer. Bygrove-road, Mitcham: and Frederick Charles Bannister (22), motor driver, Bygrove-road. There was no further evidence on the charge of breaking into the World’s Stores, London-road, Mitcham. Bannister was further charged with two housebreaking, at North Cheam. Finger-print specialists alleged that the marks on a piece of glass in one case and on a glass finger bowl in the other, corresponded with Bannister’s fingerprints as taken at Brixton Prison after arrest. Still another charge against Bannister was of breaking into a shop at Abbey-parade, High-street, Merton, on November 11 last and stealing cash and tobacco goods, valued altogether at £9 10s., the property of Mr. A. J. Bromley. Prosecutor said that on arriving at his shop at nine on November 12 he found everything in disorder. The gas-meter cash-box had been rifled. Entry had been made by smashing the glass panel of the scullery door and of an inner door. The men were all committed to the London Sessions, on bail.

Mr A.G. BROOKER, aged 36, of Albert Road was listed as manager of the store in WW1.

Eastfields Road

Road that continues eastward from Locks Lane to the level crossing at Mitcham Eastfields station. All properties currently have the postcode CR4 2LS.

On this 1953 OS map, houses, that are only on the north side of the road, are numbered eastward as odd from 13 to 91. As described from west to east:

a terrace of 4 houses, numbers 13 to 19;
a separate building numbered 21 which had been used as a shop with accommodation, see below;
footpath to Sandy Lane (now Public Right of Way 147);
a row of 6 houses numbered 27 to 37;
number 39 was demolished due to bomb damage in WW2;
a gap which is now Roper Way;
a terrace of 5 houses numbered 49 to 57;
a terrace of 3 houses numbered 59 to 63;
a terrace of 3 houses numbered 67 to 73;
then Rialto Road;
a terrace of 4 houses divided into 2 flats each, numbered 75 to 91.

1953 OS map

This earlier OS map from 1894 shows that the road was part of Tamworth Lane, separated from the rest of it by the railway that was constructed in 1868.

1894 OS map

The 1914 electoral register lists the following occupants in Eastfields Road:

Martin’s Cottage, Edward ROGERS
Primrose Cottage, Richard TOOGOOD
Bird’s Cottage, James McATTEER
10 Rosemary Villas, Charles WILSON
9 Rosemary Villas, John GODDEN
7 Rosemary Villas, George Wheldon HEPWORTH
6 Rosemary Villas, Henry WOODS
4 Rosemary Villas, John Frederick WADE
1 Rosemary Villas, William Valentine BENSTEAD

George TURNER is listed as Eastfields Road only

The 1925 street directory lists properties from Lock’s Lane:

Richard C. TOOGOOD, shopkeeper

Rosemary Villas
10, George Wheldon HEPWORTH
9, Samuel AULD
8, James SULLIVAN
7, Mrs WILSON
6, Mrs WOODS
5, Albert Edward MEPHAM
4, Percy Charles RIGGS
3, Andrew DUNNING
2, Henry WOODS, pig dealer
1, William V BENSTEAD

Kirby Cottage, Charles DAVISON, stock breeder

George Wheldon HEPWORTH had married Elizabeth Amelia WOODS, daughter of Henry WOODS, in 1911. The Henry Woods at no. 2 in the 1925 directory was his son, as Henry Woods senior died in 1922.

Elizabeth Hepworth nee Woods. Photo kindly provided by a descendant of the family.

Woods family gathering, believed to be in Rosemary Villas. Photo kindly provided by a descendant of the family.

The road was renumbered in 1929/30 as the 1929 electoral register shows these named houses, but the 1930 register and onwards show them as numbered.

This table shows the number or name of the house in 1929, then the number in 1930 and the surname of the occupants in 1930.

1929 1930 Occupants
1 13 MILLER
2 15 PENEGAR
3 17 EDWARDS
4 19 SCOTT
Stables Stables GUYATT
Primrose Cottage 21 TOOGOOD, STEWART
10 Rosemary Villas 33 HEPWORTH
9 Rosemary Villas 35 AULT
8 Rosemary Villas 37 SULLIVAN
7 Rosemary Villas 39 EXCELL
6 Rosemary Villas 47 WOODS
5 Rosemary Villas 49 MEPHAM
4 Rosemary Villas 51 RIGGS
3 Rosemary Villas 53 DUNNING
2 Rosemary Villas 55 WOODS
1 Rosemary Villas 57 BENSTEAD
Kirby Cottage 65 DAVISON

1934 OS map

Eastfields Corner

These houses, numbers 13, 15, 17 and 19, were owned by Renshaw, the marzipan factory in Locks Lane and initially rented out to staff. It was known as “Eastfields Corner”.

No. 21

The shop at no. 21 used by John Jayson after WW2. He had originally a grocers shop at 2 Fernlea Road which had been bombed in the war. A fellow on the Facebook group Mitcham History said that there was a wood yard at the back where, as a child, he would take cardboard for it to be weighed and exchanged for a few pennies.

The shop became a newsagents/confectioners/tobacconist in 1957. It was Rogers Estate Agents, between 1959 and 1989, when it estate agency was sold to Dunley. Thanks to Tony Rogers for this information, see his comment below. Listed in the 1973 Mitcham Chamber of Commerce booklet with telephone number 648 8527, and shown in this 1959 ad:

20th February 1959 ad in Norwood News

In March 1954 planning permission was given for 40 lock-up garages to be built at the rear and side.

This property was in use as an estate agents up to 2002, after which it was empty and was bought by Merton Council with a Compulsory Purchase Order on 17th December 2009. It was redeveloped in 2014 as flats, as described in planning application 13/P1383:

Demolition of the existing two-bedroom property at 21 Eastfields Road and the adjacent 40 domestic garages and construction of a new three-storey building providing 21 flats [9 three bedroom flats and 12 one bedroom flats] with 14 off street car parking spaces with vehicular access on to Eastfields Road, landscaping and a freestanding building providing cycle and bin storage.

The flats are numbered sequentially from 1 to 21, with the address of 21 Eastfields Road.

39

This house was added to the row of 6 houses numbered 27 to 37 in around 2009/10, as described in planning application 09/P0193:

Erection of a part one, part two storey end of terrace 2 bedroom dwelling house

The original number 39 had been damaged in WW2, and the rebuilt house reproduced the frontage in keeping with the rest of the terrace:

Front elevation of no. 37 and 39 from planning application

71

At number 71 was W. Steptowe & Sons, boot and shoe repairers.


News Articles and Ads
The newspaper articles below are via the British Newspaper Archive

From The Evening Herald (Dublin) Saturday 30th August 1930

A few minutes after Mr and Mrs Albert EXCELL and their five-year-old son, Johnny, of Eastfields Road, Mitcham, had left their bedroom at 2 a.m. the house was struck by lightning and plaster fell in large sheets from the ceiling on to the bed.

Newsagents T.G. COOPER, 96, Eastfield Road, stocked ‘Action’, a newspaper of the British Union of Fascists, according to this ad of 23rd July 1938:

23rd July 1938 ad in Action


Maps are reproduced with the permission of the National Library of Scotland.