Tag Archives: 1938

Riverside Drive

Road off east side of London Road, and north of the River Wandle.

The Royal Mail postcode search shows 86 addresses with postcodes CR4 4BR for 1 to 69 odd, CR4 4BU for 2 to 74 even and CR4 4BW for 76 to 112 even. The road also includes the day care Jan Malinowski Centre at no. 114 and Wandle House at no. 10.

1953 OS map

The road is part of the Brookfields Estate built in 1937/8. The developers had proposed the name Coronation Grove but received objections to this by purchasers. The developers then sought advice of the council, suggesting alternatives Laurel Grove, River Way, Rivermead Avenue, Orchard Gardens and Riverside Drive. The council chose the latter. Source: Minutes of the Mitcham Borough Council, volume 4 1937-38, page 453.

The other road of this estate, Brookfields Avenue, retains the name which came from Brookfields Cottage, which was near Wandle Grove (later called Wandle House). Source: Mitcham Histories: 6 Mitcham Bridge, The Watermeads and The Wandle Mills, chapter 6.

1910 OS map


Maps are reproduced with the permission of the National Library of Scotland.

Minutes of meetings held by the Mitcham Borough Council are available on request from the Merton Heritage and Local Studies Centre at Morden Library.

Florogen Ltd.

Listed in the 1938 commercial directory as perfume manufacturers, at 132 Western Road, Mitcham. Telephone numbers 2027 and 2028.

A fire at Florogen Works, Western Road, on 30th May 1933 was mentioned in the Fire Brigade minutes on 13th June.

ad from Norwood News – Friday 17 March 1939
Image © Trinity Mirror. Image created courtesy of THE BRITISH LIBRARY BOARD. via the British Newspaper Archives

From the Norwood News – Friday 1st September 1961:

FLOROGEN LTD.,

have vacancies for female staff in their factory for the packaging of perfumes and toilet preparations.

Hours 8 a.m.- 6 p.m. or part-time, 2 p.m – 6 p.m.

Apply 132 Western-rd., Mitcham.

The company went into liquidation in 1963, as recorded in the London Gazette Publication date:22 February 1963 Supplement:42927 Page:1730:

FLOROGEN LIMITED

At an Extraordinary General Meeting of the above- named Company, duly convened, and held at Century Hotel, Forty Lane, Wembley, Middlesex, on the 31st day of January 1963, the subjoined Extraordinary Resolution was duly passed:

” That it has been proved to the satisfaction of this Meeting that the Company cannot by reason of its liabilities continue its business, and that it is advis- able to wind up the same, and accordingly that the Company be wound up voluntarily, and that Harold Arnold Percy Miller, of 7 Chelverton Road, Putney, London S.W.16, be and he is hereby appointed Liquidator for die purpose of such winding-up.”

A. C. Goddard, Chairman