Beatrice Ellen Bird’s off-licence was at 221 Streatham Road, on the corner with Caithness Road. This block of shops and flats above was built in 1911 and was called Grand Parade.

1930 clip from Merton Memories photo 51584 Copyright London Borough of Merton

1933 ad

Listed in the 1954 telephone directory as

Bird B.E. Ltd, Off Licence, 221 Streatham Road, MIT 2466 and 339 Lower Addiscombe Road, Croydon ADD 1353