Tag Archives: 1952

Hammond Avenue

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Road off east side of Acacia Avenue, opposite the St Marks Academy (formerly Eastfields High) school. It was built by New Ideal Homesteads Ltd. whose brochure said that their Dudley Park Estate, was in Fireworks Lane adjoining Tamworth Lane, near the Pains Fireworks factory.

Fireworks Lane, or Firework Road as shown on maps, was renamed Acacia Avenue.

1933 OS map

1952 OS map

From the brochure of New Ideal Homesteads Ltd. The Type SE bungalow.

In this video I read from the sales brochure and, using an inflation calulator, determine that the sale price of £650 for the Type SE bungalow, is equivalent to around £50,000 in 2021.

Maps are reproduced with the permission of the National Library of Scotland.

H.E. Robinson – Broadway Dairy

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Dairyman that had a shop at 356 London Road, Mitcham. In the ads below, this part of the London Road was known as The Broadway. In 2025, this address is occupied by a baby ultrasound clinic.

It’s not known when the business closed, although the latest telephone directory entry is 1958. The 1973 phone book shows Allen Bros (Triumph Centre) at this address.

A milkman with an H.E. Robinson cart. Date unknown. Photo kindly provided by his grandson.

1936 Mitcham Shopping Week ad

 

1937 ad

Text of ad:

ROBINSON’S MILK
RICHEST IN CREAM

Licensed to supply Certified and
Grade “A” Milk

Daily arrivals of Fresh Butter, Cream and
English New Laid Eggs
Agent for LYON’S Cakes and Pastries.

H. E. ROBINSON DAIRYMAN
BROADWAY DAIRY, LONDON RD. MITCHAM

A Private Firm under Personal Supervision
Telephone MITcham 2446

A clip from a 1912 postcard shows ‘.E. Robinson’ on the left with the White Hart on the right.

1912 postcard

This shows what is very likely to be H.E. Robinson at what is now 356 London Road, as shown in this ad from 1952:

1952 ad

1954 OS map

A news item from 1923 tells of two horse drawn milk carts colliding in Mitcham.

Mitcham Advertiser – Friday 22 June 1923
Image © Successor rightsholder unknown. Please contact us via support@britishnewspaperarchive.co.uk if you wish to claim rights to this title..

Maps are reproduced with the permission of the National Library of Scotland.