Shop selling lingerie etc., was at 229 London Road, probably from 1954 as shown in the name of the company in this ad from that year:
1954 ad
The shop was there for at least 35 years, as it was listed in the 1989 list of shops and is shown in this clip from 1987:
c1987 – clip from Merton memories photo Mit_8_1-32 copyright London Borough of Merton
The Kentucky Fried Chicken shop next door at number 231 was later extended to include number 229.
1910 ad
Ad from September 1914
Messrs. E. BIRCH & SONS,
Pork and Beef Butchers.
New Premises: CENTRAL MARKET, LONDON RD, MITCHAM.
It will pay YOU to give us a call. All goods of our own manufacture from
ENGLISH material. Note the HOME KILLED PORK of Finest Quality.E. BIRCH & Sons,
36-38, Church Road and 1, London Road. Mitcham. 133, High
Street, Merton; Beddington Corner.Phones: 817 Mitcham; 1283 Wimbledon.
1953 OS map
In the 1930 commercial directory, E Birch & Sons was listed at 36 & 38 Church Road and also 274 London Road.
In the 1952 chamber of commerce list, shown as S.E. Birch, 36 Church Road.
Listed in the 1954 telephone directory as E. Birch & Sons, 36 Church Road, phone number MITcham 0817.
A photo from the London Metropolitan archives of 1967 shows 36 Church Road still as family butchers, with the name F. Johnson.
Maps are reproduced with the permission of the National Library of Scotland.
Mitcham History Notes 