Tag Archives: 1911

Grand Parade, Streatham Road

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1949 OS map and 1920 ads/1925 street directory

1949 OS map and 1920 ads, with 1925 street directory

Parade of shops on the east side of Streatham Road consisting of eleven shops between Caithness Road and Park Avenue, and four more from the southern corner of Park Avenue.

Mentioned in 1920 adverts as ‘Grand Parade’, the numbering was from north to south, 1 to 15, which was then numbered as 121 to 93 in the 1925 street directory. In the OS map of 1949, the numbers are 221 to 193, as they are in 2016.

This ad for J Brewer at number 217 shows that the final renumbering occurred between 1925 and 1938.

1938

1938

Merton Memories photo of 1930 shows the parade from corner of Caithness Road looking south.

Occupants from 1911 Commercial Directory

Number Occupier Trade
1 Percy Beard wine & spirit merchant
2 Thomas James Mills laundry
4 Jas. Benj. Austin grocer,& post office
5 Thomas George oil & color man
6 James Pigg dairy
9 Edward Huntley & Sons house & estate agents
10 Edward Arthur Jesson newsagent
12 Albert Keirle baker
13 Thomas George Humphrey Palmer ironmonger
14 Miss Babette Reiss confectioner

In the 1915 directory, Raoul Chabauty is listed as a draper at 11, Grand Parade, and in the 1925 director as draper at 101 Streatham Road. This implies that the first renumbering was between 1915 and 1925.

World War 1 Connections
Able Seaman Walter Thomas Edmonds

Private Peter F Lawton

From a postcard posted in December 1932. Note that all but two of the gables are left today.

Maps are reproduced with the permission of the National Library of Scotland.

Smith’s Terrace

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Smith’s Terrace was a block of six shops and flats, on the west side of London Road, at the north corner of Bond Road. In the 1911 commercial directory, they were numbered sequentially from 1 to 6, from north to south. Numbers 1 & 2, and 5 & 6 were two-storey, with 3 & 4 in the centre having 3 storeys.

This clip shows ‘Smiths Terrace’ on a stone plaque in the centre building of the terrace.

Clip from Merton Memories photo reference Mit_Streets_Lon_38-37, copyright London Borough of Merton

This OS map from 1911 shows the terrace on the left hand side of the London Road, which had tram lines. The Swan pub can be seen to the north. The ‘LB’ refers to a letter box which is mentioned in the street directory below.

1911 OS map

From the 1914 street directory, going south on the west side of London Road:

PILLAR LETTER BOX

SMITH’S TERRACE:
1 Frederick STANNET, grocer
2 William CHANCE, laundry
3 Mrs HALLIDAY
4 Thomas William MOSS
5 THOMPSON & Son, dairy
6 Mrs. Minnie McNAUGHTON, beer retailer

……. here is Bond rd ……

Number 6 Smith’s Terrace, on the corner with Bond Road, was The Ship pub up until the mid 1930s.

The 1915 directory has Frederick STANNETT, baker at 7 Station Parade and grocer at number 1.

After renumbering, the terrace became numbers 190 to 200, even, from north to south, with 200 at the corner, as summarised below:

Old number> New number
1 190
2 192
3 194
4 196
5 198
6 200

1950s view of Smiths Terrace from Elm Court in Armfield Crescent.

The ‘GP’ shown in this 1952 OS map is a ‘Guide Post’, or direction sign. In the clip above showing the plaque, this direction sign shows A217 straight ahead to Tooting and A216 to Streatham.

1952 OS map

Aerial photo from 1953:

1953 aerial photo from Britain From Above

These photos show parts of the terrace being demolished in the early 1970s.

Image courtesy of Collage - The London Picture Library - http://collage.cityoflondon.gov.uk

1973 photo looking south, with no. 200 on left. Image courtesy of Collage – The London Picture Library – http://collage.cityoflondon.gov.uk

Image courtesy of Collage - The London Picture Library - http://collage.cityoflondon.gov.uk

1973 photo showing no. 200 on left at corner with Bond Road. Image courtesy of Collage – The London Picture Library – http://collage.cityoflondon.gov.uk

As of March 2018, number 190 still stands, which was Eddowns car spares shop. It will probably be redeveloped as flats.

Maps are reproduced with the permission of the National Library of Scotland.