1949 OS map and 1920 ads, with 1925 street directory
Parade of shops on the east side of Streatham Road consisting of eleven shops between Caithness Road and Park Avenue, and four more from the southern corner of Park Avenue.
Mentioned in 1920 adverts as ‘Grand Parade’, the numbering was from north to south, 1 to 15, which was then numbered as 121 to 93 in the 1925 street directory. In the OS map of 1949, the numbers are 221 to 193, as they are in 2016.
This ad for J Brewer at number 217 shows that the final renumbering occurred between 1925 and 1938.
1938
Merton Memories photo of 1930 shows the parade from corner of Caithness Road looking south.
Occupants from 1911 Commercial Directory
| Number | Occupier | Trade |
|---|---|---|
| 1 | Percy Beard | wine & spirit merchant |
| 2 | Thomas James Mills | laundry |
| 4 | Jas. Benj. Austin | grocer,& post office |
| 5 | Thomas George | oil & color man |
| 6 | James Pigg | dairy |
| 9 | Edward Huntley & Sons | house & estate agents |
| 10 | Edward Arthur Jesson | newsagent |
| 12 | Albert Keirle | baker |
| 13 | Thomas George Humphrey Palmer | ironmonger |
| 14 | Miss Babette Reiss | confectioner |
In the 1915 directory, Raoul Chabauty is listed as a draper at 11, Grand Parade, and in the 1925 director as draper at 101 Streatham Road. This implies that the first renumbering was between 1915 and 1925.
World War 1 Connections
Able Seaman Walter Thomas Edmonds
From a postcard posted in December 1932. Note that all but two of the gables are left today.
Maps are reproduced with the permission of the National Library of Scotland.
Mitcham History Notes 
Pingback: B. E. Bird off-licence Streatham Road | Mitcham History Notes
I was delighted to see this photo of Grand Parade, Mitcham. I wondered where my grandfather, Richard John Maynard, born 1872, worked and now the 1921 UK census has revealed he was a Grocer’s Assistant at No 4. Grand Parade, Streatham Rd, Mitcham, employed by the Universal Supply Co. Ltd. He lived in Hydethorpe Road, Balham, so commuted to work each day. I have not discovered the name of his grocer’s shop. Does anyone know?
LikeLike
if it helps, the 1930 commercial directory is at https://mitchamhistorynotes.com/2016/07/02/1930-commercial-directory/ where you can find no. 215 (which was originally no. 4 Grand Parade)
LikeLike