1947 | Mitcham History Notes

Confectioners, newsagents and stationers, from early 20th century to possibly the late 1960s.

A number of postcards of scenes in Mitcham have his name on them, such as this undated one of London Road.

‘Mayhew’ in bottom left hand corner.

This photo of Preshaw Crescent has ‘Mayhew Mitcham’ on the left and ‘2721 Johns’ on the right, who might have been the photographer.

Preshaw Crescent

This photo of the Blue Houses has ‘Percy Mayhew’ on the left.

Ravensbury Arms and the Blue Houses

There is a collection on Merton Memories.

In the 1919 electoral register, Daisy Maud and Percy Mayhew are listed at number 8, The Parade. In the 1925 street directory, listed as a confectioner at number 4 The Parade, which was renumbered as 231.

Listed in the 1929 Where to shop in Mitcham advert as at 239 and 231 London Road.

This ad, possibly from 1935, shows 237 – 239 London Road:

This ad from 1947 has the Monarch Parade address and refers to the previous address of 237 – 239 London Road.

1947 ad

In the programme for the 1952 Sports and Shopping Week his shop is listed as having contributed a pen and pencil set, worth 13s. 11d., as a prize in the lucky programme number competition. The address of the shop then was 72 Monarch Parade. The shop can just be seen on the right of Davant Ltd (the furniture shop at number 73), in this 1950 Tuck postcard:

1950 Tuck postcard

Listed in the 1954 telephone directory as newsagent, tobacconist, 72 Monarch Parade, London Road, MIT 2478.

Listed in the 1967 edition of the Mitcham Chamber of Commerce Yearbook, but not in the 1969 edition.

Elsie and Bobby Smith started giving dancing lesson at 66/67 Monarch Parade, as seen in this ad from 1941:

Norwood News – Friday 21 November 1941
Image © Reach PLC. Image created courtesy of THE BRITISH LIBRARY BOARD.

Text of ad:

ROMANY SCHOOL of Ballroom Dancing
66-67 Monarch Parade, Mitcham.
Classes every evening; beginners Mon., Thurs.: 8-10.45, fee 1/6.

An ad from 1962 said that they had been established for 21 years, giving their start year as 1941.

They moved to the Majestic cinema on 30th September 1946, as detailed in this announcement:

11th October 1946 Streatham News, via the British Newspaper Archive

Learn to Dance at Mitcham’s Most MODERN BALLROOM
Romany School of Dancing
Elsie & Bobby Smith (N.A.T.D.)
now at Majestic Mitcham.
Beginners Classes : Mon & Thurs
Intermediate Classes : Tues & Fri
Dances : Wed & Sat.
Private Lessons by Appointment

They then moved to their own premises at the rear of 482 London Road, and named it the Romany Club de Danse. The opening night was 17th July 1950:

Norwood News – Friday 14 July 1950 Image © Trinity Mirror. Image created courtesy of THE BRITISH LIBRARY BOARD. From the British Newspaper Archives

Elsie Smith, photo taken in the garden of the Romany dance school garden

A couple wed after meeting at the ballroom:

The wedding took place at Morden Register Office on Saturday, of Miss Winifred Brockman, youngest daughter of Mr. and Mrs F. Brockman, Heynsham Road, Morden, and Mr. W. A. Steptowe, eldest son of Mr and Mrs W. Steptowe, Eastfield Road, Mitcham. The couple met at the Romany School of Dancing.

Wearing a two-piece salmon-pink suit with grey accessories, the bride was given away by her father. Mr. L Dimock was best man.

source: Norwood News, 10th March 1950.

This ad from 1959 gives times and prices:

1959 ad

Text:

Elsie and Bobby Smith, N.A.T.D., invite you to dance at the

ROMANY BALLROOM

482, London Road, Mitcham.

Strict beginners classes, Mondays & Thursdays, 8-10.30, 2/6.

TUESDAYS
Beginners and Intermediate
8.30-10.45

WEDNESDAYS
Old Time 8-11 2/6.

FRIDAYS
Over 25’s Beginners 8-11

SATURDAY MORNING
Children’s Ballroom Class
10.30-12. 1/-.

SATURDAY CLUB DANCES TO “ROMANY BAND”.

PRIVATE LESSONS BY APPOINTMENT DAILY
For Enquiries : ‘Phone MITCHAM 4329.

STAGE BRANCH : Ballet – Tap – Modern Dance – Acrobatic Class Daily

This 1953 OS map shows the Dance Hall:

1953 OS Map

In 1954, ‘the undefeated Star Professional Champions’ Wally Fryer and Violet Barnes demonstrated there:

Ad from 1962 shows the introduction of a ‘Rock n Roll Club’ on Saturday nights:

1962 ad

Text of ad:

‘ROMANY’ School of Dancing
Est. 21 years
Principals : Elsie and Bobby Smith, N.A.T.D.
482 LONDON RD, MITCHAM (opp. Mitcham Stn.). Tel. MIT 4329

Monday – BEGINNERS ONLY, expert tuition, 8-10.30 p.m. 2/6
Tuesday – HOLIDAY COURSE CLASS, 8-10.30 p.m. ……… 2/6
(Special tuition for every kind of holiday dancing)
Thursday – BEGINNERS and INTERMEDIATE, 8-10.30 p.m. 2/6
Friday – Over 25s, Beginners and Intermediate, 8-10.30 p.m. 2/6
Saturday morning – Children’s Ballroom, 10.30 a.m. – 12 noon ……1/-
Saturday night – ROCK ’N’ ROLL CLUB, 7.30-11 p.m. …… 3/-
Sunday – OLD TIME CLASS and PRACTICE, 7.30-10.30 p.m. 3/-

STAGE BRANCH – Tuesdays and Fridays, 4.30 p.m.

Private Lessons Daily

In 1959, Thelma took the Amateur Ballroom Tests at the school, and was awarded bronze for Good movement and correct footwork in the Waltz, Foxtrot and Quickstep. She kept her certificates and provided these via the Facebook Mitcham History Group. Thanks, Thelma!

Her aunt, Edith, also achieved the Bronze Seal:

Maps are reproduced with the permission of the National Library of Scotland.

Mitcham History Notes

Some notes about history of Mitcham, Surrey

Tag Archives: 1947

Percy Mayhew

Romany School of Dancing