Tag Archives: hairdresser

Ruth Cole

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In an ad from 1934, Ruth Cole, ladies’, children’s and gentlemen’s hairdresser, was at 6, Upper Green East.

In the 1952 Shopping Week booklet, the business was listed as a member of the Mitcham Chamber of Commerce, at 195 London Road, Mitcham.

Hairdressing
Cecilia, 160 London Road, Mitcham.
F. T. Hendry, 145 Streatham Road, Mitcham.
J. Jacobs, 5 Belgrave Road, Mitcham.
Ruth Cole, 195 London Road, Mitcham.

The business may have moved to the London Road due to bomb damage during the Blitz.

In the 1971 telephone directory, the shop is listed as Ruth Cole, Ladies Hairdressers, 195 London Road, Mitcham, 01-648 3828.

This photo from around 1987, shows the shop still being used as hairdressers, and called Goldilocks, next to Ossie’s Taverna.

clip of c. 1989 photo on Merton Memories, photo reference ref Mit_​8_​1-39

Google StreetView of April 2018 shows 195 London Road as a convenience store.

Cecilia

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Ladies’ hair stylist, 160 London Road, from pre and post WW2 period.

Earliest mention in newspaper archives is 1932, see below.

clip from 1953 photo on Merton Memories, copyright Phox Studios, image reference Mit_Streets_Lon_38-49

ad from 1938

1952 ad

Text of ad:

For All Hair
and Scalp
Troubles
consult
“CECILIA”
Ladies’ Hair Stylist

160 London Road, Mitcham

Jamal & Eugene
Specialists

‘Phone: MIT 3377

Agents for Coty and Max Factor
Peggy Sage
Revlon

Newspaper articles

Mitcham Advertiser – Thursday 08 December 1932

LEAP FROG.
MITCHAM BOY JUMPS THROUGH WINDOW.

Arthur Fowkes, a schoolboy, of 6, Bordergate, one of the new roads on the Mitcham Council housing estate, was playing leap frog with another schoolboyon Friday evening in front of the row of shops at the corner of Eveline-road and Figge’s Marsh. All went well until Fowkes, miscalculating his prowess as a leaper, jumped through the plate glass window of a ladies’ hairdressing establishment (Cecilia).

Arthur landed right side up among a thousand fragments of glass unhurt, but a trifle bewildered, A young woman assistant, who happened to be in the window at the time, was considerably shocked hy Arthur’s violent intrusion, but she was not hurt either, Fortunately the window had just been cleared for Christmas dressing, so none of the stock was damaged. Arthur’s playmate was simply surprised.