Tag Archives: 1932

Worlds Stores, The Parade

Shop that was at no. 3 The Parade, which was renumbered as 229 London Road, Mitcham.

It is not known when the store moved from Mitcham, but the most recent ad found on the British Newspaper Archives is from 1922, see below. It’s also not known when the chain ceased trading as the World’s Stores, but this one was in 1957 in Dunstable High street:

Dunstable Gazette – Wednesday 20 September 2000
Image © National World Publishing Ltd. Image created courtesy of THE BRITISH LIBRARY BOARD.

Products shown in the window:

Cheese (Cheshire and Cheddar): 1s. 10d.
Finest Portuguese Sardines: 11s.
Apricots: 2s.
Mandarin Oranges: 1s. 3d.
White Peaches: 1s. 11d.
Sardines: 11d.
Marmalade: 11d.
William Pears Fruit Salad: 2s. 6d.
Plum Jam: 1s. 4d.
Mixed Fruit Jam: 1s. 6d.
Currants: 1s. 3d.

The following ads are for the Mitcham branch.

1915 ad

Products shown in this ad:-

Dried Fruits for Christmas Puddings: ….

Raisins
Good New Raisins: …. 6d. per lb.
New Valencia Raisins, very choice: …. 9d. per lb.
New Valencia Raisins, the best: …. 10d. per lb.
Sultanas
New Spanish: …. 9d. per lb.
Best Quality: …. 10d. per lb.
Currants
New Currants, very good quality: …. 5d. per lb.
New Currants, selected choice: …. 6d. per lb.
Best Mixed Peel
No Superfluous Sugar, Each Box contains a 1-lb. box: …. 8d.
A large proportion of Citron: …. 1¼-lb box: …. 1s 4½d.
Stewing Plums
Splendid Quality: …. 6d. per lb.

The advertisement also emphasises that their dried fruit is not soaked with water to add to the weight, preserving the natural bloom and flavour.

from Norwood News – Friday 10 February 1922

Streatham News – Friday 08 December 1922
Image © Successor rightsholder unknown.

WATCH XMAS FOOD PRICES!

It is only by comparing prices that the careful Housewife can discover those traders who at this Season invariably make a practice of quietly raising food prices.

THE WORLD’S STORES

make a distinct feature of ticketing all goods in plain figures.

YOU KNOW WHAT YOU PAY,

AND YOUR MONEY RETURNED IN FULL IF YOU ARE NOT SATISFIED.

SEE OUR WINDOWS THIS WEEK.
CALIFORNIAN FRUITS IN SYRUP.
APRICOTS FULL SIZE TIN … 1/-
PEACHES FULL SIZE TIN … 1/- for 2/11
PINEAPPLE CUBES, 1-lb. Size … 5 1/2 d.
NEW MUSCATELS, Choice Clusters … 2/-
NEW MUSCATELS, Loose … 1/4
DATE, fresh arrivals weekly, per lb. … 3d.
MELON AND LEMON JAM. 1 1/2 -lb. net … 5d.
BEST LEMON CURD … 6 1/2d. & 1/-

GOOD SOUND RAISINS, per lb. … 5d.
NEW SEASON’S RAISINS … 7d.
EXTRA LARGE CHOICE RAISINS … 1/-
NEW SEASON’S CURRANTS … 8d.
EXTRA CHOICE CURRANTS … 10d & 1/-
GOOD SULTANAS … 1/-
BEST NEW SULTANAS … 1/3 & 1/6
ORANGE & LEMON CANDIED PEEL … 10d.
Xmas Crackers, 83 varieties, from … 9d to 5/6

PROVISION OFFERS.
Country Cured Bacon :
Best Back … 1/4
Best Streak … 1/3
Best Collar … 1/3
Best Hock … 8 1/2 d.

Smoked Breakfast Bacon :
Best Back … 1/11
Best Streak … 1/9
Any weight cut.
Choicest New Zealand Butter … 1/10 & 2/-
From the rich pastures of the Dominions beyond the Seas.
FINEST ENGLISH CHEDDAR … 1/6
Best Canadian Cheddar … 1/2
Selected Gorgonzola … 1/8

Thousands of articles to select from. ask for our Monthly Price List.

WORLD’S STORES.

101 MITCHAM LANE, S.W.16
3 THE PARADE, LONDON RD., MITCHAM.

World’s Stores Limited.

Norwood News – 9 September 1929

1935 ad for Barley that shows the Worlds Stores as one of its stockists/ From Norwood News – Friday 12 July 1935

Norwood News – Friday 21 October 1932
Stores listed in this ad:

MITCHAM AND DISTRICT.

Brewer, G. A., 110 London Road.
Kiddell. J., 12 Upper Green East.
Millachip, F., 397 London Road.
South Suburban Co-operative Society Ltd., Fair Green.
Stevenson and Rush Ltd., 325/7 London Road.
World’s Stores, Ltd., 229 London Road.
Harry Cusden Ltd., 209 Manor Road.
Harry Cusden Ltd., 77 Sherwood Pork Road.
Parker, W., 55 Manor Road.

EXPERIENCED cashier-book-keeper required.

—Apply Worlds Stores. 229, London-rd., Mitcham. References required.

Newspaper Articles
Norwood News – Friday 05 August 1932

MITCHAM MEN SENT FOR TRIAL

The three men arrested after two policemen had used their truncheons were all before the Croydon County Bench again on Friday. They were Henry Summers (23), labourer, Fortescue-road, Mitcham; Frederick John Stewart (23), labourer. Bygrove-road, Mitcham: and Frederick Charles Bannister (22), motor driver, Bygrove-road. There was no further evidence on the charge of breaking into the World’s Stores, London-road, Mitcham. Bannister was further charged with two housebreaking, at North Cheam. Finger-print specialists alleged that the marks on a piece of glass in one case and on a glass finger bowl in the other, corresponded with Bannister’s fingerprints as taken at Brixton Prison after arrest. Still another charge against Bannister was of breaking into a shop at Abbey-parade, High-street, Merton, on November 11 last and stealing cash and tobacco goods, valued altogether at £9 10s., the property of Mr. A. J. Bromley. Prosecutor said that on arriving at his shop at nine on November 12 he found everything in disorder. The gas-meter cash-box had been rifled. Entry had been made by smashing the glass panel of the scullery door and of an inner door. The men were all committed to the London Sessions, on bail.

Mr A.G. BROOKER, aged 36, of Albert Road was listed as manager of the store in WW1.

Caesar’s Walk

Road that runs south westerly from Cranmer Road to the footpath alongside the tram line. On this 1932 OS map, the footpath is shown as Tramway Path.

1932 OS map

Road sign at corner of Caesars Walk and Cranmer Road. The Wilson Hospital can be seen in the background.

The name of the road refers to Sir Julius Caesar Adelmere who, it was believed, had a mansion on the site where the Wilson Hospital is now. In 1598 he entertained Queen Elizabeth I. From this the names of the roads off of Caesars Walk are related to that monarch.

However, Eric Montague, in his book Mitcham Histories:11 The Cranmers, The Canons and Park Place, page 70, says that local records indicate that Sir Julius’s residence was actually south of the Burn Bullock, on the London Road.

Sir Isaac Wilson had bought in 1926 the Cranmers and surrounding land that stretched across the South London and Sutton railway line to the junction of Cranmer Road/Willow Lane with Carshalton Road. He built the eponymous hospital, which opened in 1928, as well as the Garden Village. In between the two he developed Caesars Walk, Burghley Place, Cecil Place, Walsingham Road and Hatton Gardens.

Ad for number 29, on the corner with Walsingham Road, from the Norwood News – Friday 27th October 1933

MITCHAM COMMON

(7 mins, Mitcham Junction Station, 20 mins, Town); semi-detached freehold house; built 6 years; garage; 3 bed, 2 reception,bathroom. kitchenette; gas, e. l., hot water; re-decorated; excellent condition; £650. – Owner, 29, Caesars-walk. Mitcham.

WW2 civilian deaths on 24th February 1944 (links are to Commonwealth War Grave Commission website):

51 Caesars Walk
George Arthur WILLIAMS, aged 56, Air Raid Warden

Private Betty Violet WILLIAMS, aged 23, Auxiliary Territorial Service

55 Caesars Walk
Edith WHITE, aged 17
Rosa Harriett WHITE, aged 51

From local newspapers

24th June 1932 from Mitcham News & Mercury:
Mrs Miriam Victoria MOORE, aged 35, and her daughter, Denise Olive MOORE, aged 6, found gassed.
(lived at no. 24 according to 1932 Electoral Register, with Frederick Gordon MOORE)


Maps are reproduced with the permission of the National Library of Scotland.