Tag Archives: 1971

Lambretta Hire Service

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Lambretta Hire Service Ltd. was at 32 Monarch Parade, London Road. Possibly mid 1950s to 1960s. A 1960 ad, see below, said there was a branch at 221/227 and 233 The Broadway, Wimbledon.

Ads

From the Norwood News, 15th June 1956. Image © Reach PLC. Image created courtesy of THE BRITISH LIBRARY BOARD


Text of ad:

LAMBRETTA HIRE SERVICE LTD.
32 Monarch Parade, Mitcham
Phone 5141/2
100% Lambretta Sales Service Repair and Accessories. The Largest Display of Lambrettas and Accessories in London. Choice of 16 colour schemes. Sidecars and Delivery Sidecars.

Demonstration models always available.

SELF RIDE HIRE SCOOTERS

From 18/6 per day fully covered by Insurance.

Norwood News – Friday 27 May 1960
Image © Reach PLC. Image created courtesy of THE BRITISH LIBRARY BOARD.

Text of ad:

OFFICIALLY APPOINTED
Lambretta
GUARANTEED USED SCOOTER DEALER
USED LAMBRETTAS
VERY WIDE RANGE — MANY OF EVERY MODEL

1959 LI 150 c.c. £135
1959 TV 175 c.c. Mk. II £165
1959 LDB 150 c.c. from £110
1958 LDB 150 c.c. from £90
1956 LDB 150 c.c. from £75
1955 LD 150 c.c. from £70
1954 LD 125 c.c. from £50

Most of the above have various extras. Choice of colours. ALL SERVICED BEFORE SALE
New and Used Machines 20% deposit – balance up to 24 months. Part Exchanges – any make or model. Immediate Insurance.

SELF-RIDE HIRE (Wimbledon branch)
1960 LI 150 c.c. Lambrettas from 18/- per day. (All enquiries receive Immediate attention.)
221/227 & 233 THE BROADWAY, WIMBLEDON, S.W.19. CHE. 3241/2/3. And 32 MONARCH PARADE. MITCHAM. MIT. 5141/2.

Showroom and Stores Open 8.30-6 p.m. Daily.
Stores open until 7 p.m. Mon., Wed., Fri.

The 1971 phone book showed this address as occupied by Parade Motors (Mitcham) Ltd.

Ruth Cole

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In an ad from 1934, Ruth Cole, ladies’, children’s and gentlemen’s hairdresser, was at 6, Upper Green East.

In the 1952 Shopping Week booklet, the business was listed as a member of the Mitcham Chamber of Commerce, at 195 London Road, Mitcham.

Hairdressing
Cecilia, 160 London Road, Mitcham.
F. T. Hendry, 145 Streatham Road, Mitcham.
J. Jacobs, 5 Belgrave Road, Mitcham.
Ruth Cole, 195 London Road, Mitcham.

The business may have moved to the London Road due to bomb damage during the Blitz.

In the 1971 telephone directory, the shop is listed as Ruth Cole, Ladies Hairdressers, 195 London Road, Mitcham, 01-648 3828.

This photo from around 1987, shows the shop still being used as hairdressers, and called Goldilocks, next to Ossie’s Taverna.

clip of c. 1989 photo on Merton Memories, photo reference ref Mit_​8_​1-39

Google StreetView of April 2018 shows 195 London Road as a convenience store.