Tag Archives: 2008

Bramcote Parade

1937 aerial Bramcote Court

26th June 1937

A parade of shops at the curved part of Bramcote Court, on the west side of Bramcote Avenue at the junction with Cricket Green. Originally there were 4 shops, numbered 1 to 4 from south to north, with no. 4 facing Cricket Green. At present, in 2022, there are 3 shops, numbered 1-2, 3 and 4.

1954 OS map

Shops

Harper’s sweet shop was remembered by a user of the Facebook group Mitcham History:

When I think of shops in Mitcham, I remember the names of Harpers sweet shop on the corner of Bramcote Ave and Stevenson & Rush in London Road. Harpers I remember waiting with a bowl to collect the ice cream during rationing and Stevenson & Rush for the smell of ground coffee.

The 1954 telephone directory lists Eric Harper at no. 1, telephone MITcham 2635.

No. 1

1963 ad for Molly’s at 1 Bramcote Parade

No. 2

A. ROGERS, greengrocer – source: 1938 Mitcham Guide

1938 ad for A. Rogers, from the Mitcham Guide

Home Furnishing Stores, tel: MIT 2635 – source: 1946 Norwood News

Norwood News – Friday 19 July 1946
Image © Reach PLC. Image created courtesy of THE BRITISH LIBRARY BOARD.

No. 3

School Government Publishing Co. Ltd, – source: 1948 Norwood News

Norwood News – Friday 22 October 1948
Image © Reach PLC. Image created courtesy of THE BRITISH LIBRARY BOARD.

Croft & Co., advertising:

1960 ad:

Croydon Times – Friday 30 September 1960
Image © Successor rightsholder unknown.

S.L. CROFT, advertising, tel: MIT 4397 – source: 1967 Chamber of Commerce listing.

Cottam’s pram repair shop.

Toys on Parade – see 2008 photo below

No. 4

J.F. EXCEL, greengrocers – source: 1952 Chamber of Commerce listing.

Facelift

In 2021/2 the shop fronts were given a facelift, paid for out of the Community Infrastructure Levy, which is contributed to by local developers. This was done after a successful campaign by the group Mitcham Cricket Green Community & Heritage, who had campaigned for this parade and Bramcote Court be added to Merton Council’s Local List.

Bramcote Parade in August 2019

Bramcote Parade in April 2022

This photo, from 2008, was posted onto the Mitcham History Group on Facebook, and is reproduced here with the user’s permission.

Bramcote Parade in 2008

Laing’s Corner

A three story block of seven shops and offices with flats above, on the corner of London Road and Locks Lane, postcode CR4 2JA.

Eric Montague, on page 5 of Mitcham Histories: 14 Upper Mitcham and Western Road, said it was named after William Frederick Laing, who founded the estate agents Seymour Laing and Co.

Mitcham Borough Council minutes, page 131, of 7th December, 1938, said that the block was given a name as there were only four numbers available in London Road, which wasn’t enough for all twelve flats.

Norwood News – Friday 18 February 1938
Image © Trinity Mirror. Image created courtesy of THE BRITISH LIBRARY BOARD. Via the British Newspaper Archive.

Text of ad:

LAINGS CORNER
London Road, Mitcham
For Particulars of the SHOPS and OFFICES
now being erected on
MITCHAMS MOST IMPORTANT SITE

Apply Sole Agent –
Seymour E. Laing, A.V.I., F.N.A.A.
87 London Road, Mitcham

(Opposite Swan Hotel)

Telephone : MITcham 0826

1951 OS map

A clock was on the wall above number 5 until around 2009. It can be seen using the history option on Google Street View, for July 2008.

July 2008

Adverts

1952

Norwood News – Friday 19 February 1960
Image © Trinity Mirror. Image created courtesy of THE BRITISH LIBRARY BOARD.


Minutes of meetings held by the Mitcham Borough Council are available on request from the Merton Heritage and Local Studies Centre at Morden Library.

Maps are reproduced with the permission of the National Library of Scotland.