Tag Archives: Garden Avenue

Garden Avenue

Road off eastern side of Streatham Road. South of Melrose Avenue and north of Elmhurst Avenue.

The road was marked out on this 1913 map, but no houses had been built yet. Planning application number 6310 in June 1913 by F.R. GOODALL was for 8 houses, and application number 6318 by A.C. BALLARD was also for 8 houses.

The 1915 street directory lists houses on side as numbered even from 2 to 80, and on the other side, odd numbers from 1 to 65.

undated postcard of Garden Avenue

1913 OS map

1913 OS map

1934 OS map

1934 OS map

World War 1 Connections
Private R E Chappell

Private G C Cobbold

Private Christopher Douglas Elphick

Rifleman Maurice Henry Gower

Lance Corporal Victor Lunn

Private George Joseph Senyard

Air Mechanic 1st Class Leslie Charles De Courcy Thompson

Private Eric Williams

From the Military Service Tribunals:

Mitcham & Tooting Mercury, 22nd February, 1918
Mitcham Tribunal

Mr H.A. Mawe, age 36, C3, married, order clerk, of Garden-avenue, Mitcham, said he was in a delicate state of health. If taken from civil life he would be compelled to go into hospital. He had already been discharged from the Army.

Six months’ exemption.

S.L. Gaston, U.D.C. chairman and Mitcham Borough Mayor in 1938, lived at number 2.

Maps are reproduced with the permission of the National Library of Scotland.

Permo Co., Ltd.

Clip from Merton memories photo 31105 showing company at corner of Batsworth Road and Phipps Bridge Road. Copyright London Borough of Merton.

Clip from Merton memories. Copyright London Borough of Merton.

Batsworth Road

Show Cards, etc.

Borough of Mitcham List of Factories,
Town Clerk’s Department,
July 1963.
Available at Merton Heritage and Local Studies Centre at Morden Library.
Reference L2 (670) MIT

Listed in the 1930 Commercial Directory:


Permo Co. Ltd. (The), show card mfrs. Belgrave rd. T A ” Permo ; ” T N 2933

Company was registered 29th May, 1926, directors were:

Mr. H.G. Thompson, The Elms, Peckham Rye Park
Mr. H.L. Thompson, Ashbourne, Netherley Road, Honor Oak
Mr. L.F.B. Thompson, The Elms, Peckham Rye Park
to take over the business of manfacturers of showcards and advertising novelties.
Source: Croydon Advertiser, 5th June 1926.

1952 OS map

1952 OS map

Maps are reproduced with the permission of the National Library of Scotland.

News Articles


STORE ROOM filled with highly explosive nitro-cotton was completely destroyed in a fire at Donald MacPherson Ltd., a paint and varnish factory in Belgrave Road, Mitcham, last week.

A worker in a nearby factory, Permo, saw smoke and raised the alarm before any serious damage was done.

He was 25-year-old John Payne, Garden Avenue, Mitcham. He, with other workers at Permo, were doing overtime when they heard an explosion. Mr. Payne ran to the window, saw smoke coming from the factory and ran to phone the fire brigade.

Four tenders fought for more than an hour to get the blaze under control. They confined it to the store room, but other buildings in both factories were damaged by heat and smoke.

Stored in special room Mr. R. L. Frost, manager of MacPhersons, said: “The nitrocotton is stored in a special room with nine-inch thick walls and a steel door. It had the effect of a fireplace and saved any serious damage being done, although I think this will cost about £1,000.”

Mr. C. A. Richardson, managing director of Permo, said: “There was only a small amount of paint scorching on one of our vans and some glass broken.

“It could have been quite a blaze and it was fortunate that our staff was on overtime. But it was a chance in a million for we rarely do overtime here,” he added.

The nitro-cotton is used for making cellulose lacquers.

From the Mitcham News & Mercury, 9th July 1960