Tag Archives: Howard

M. Howard, builders

Builder whose head office was at Wandle House, which is now in Riverside Drive, but was 467 London Road, prior to the Brookfields estate being built by Howard.

Norwood News – Friday 15 September 1939

1944 ad for war damage repairs

3rd October 1958. Streatham News – Friday 03 October 1958
Image © Successor rightsholder unknown

Croydon Times – Friday 17 November 1961
Image © Successor rightsholder unknown

From the Mitcham News & Mercury, 22nd July 1962

MITCHAM builders, M. Howard Limited, have been granted permission to go ahead with plans to extend their offices at Wandle House, Riverside Drive, Mitcham, following an appeal they made to the Ministry of Housing and Local Government in May.

When they first sought permission to extend, Mitcham Council refused saying that the extension would be contrary to the development map. The site, said the council, was zoned for residential use. The council also complained that it would he detrimental to the amenities of the estate and would he out of character with the surrounding areas.

DEFINITE GAIN

But the Ministry Inspector, in his report to the Minister, said the proposed office building would not be detrimental to the amenities and that the removal of a builders yard would be a definite gain to local amenities.

The scheme as a whole, said the Inspector, is likely to be the best way of preserving and keeping in occupation the main part of Wandle House, which is listed as being of architectural or historic interest.

He did not think the proposed scheme was likely to cause much difference to traffic conditions in London Road.

The Minister has considered his Inspector’s report and has given permission for the extension to take place.

Howards truck and digger

Howard’s Brookfields Estate

Advertised in 1938:

Charming but inexpensive homes are to be found in Mitcham and none are more attractive than those on Howard’s Brookfields Estate which is situated on the London Road. Buses pass the end of the estate’s own concrete roads, linking Acton and Belmont.
Only three minutes away from the estate is Mitcham (Southern Railway) Station, with its frequent services to Tooting, Croydon, Wimbledon, and thence to all parts of London, and not more than ten minutes walk is Mitcham Junction Station from which leave many fast trains to the London Termini.

Despite such accessibility, however, the estate retains something of that quiet peace which more and more home-makers are seeking beyond the whirl of London.

It is with the benefit of such surroundings that the houses on this estate have been erected : their sound construction, labour-saving design and attractive appearance are in keeping. Leasehold (99 years), the prices range from £625 (total weekly outgoings approximately £1 5s. 2d. including repayment ground rents, rates and water) for centre houses, to £650 (£1 5s. 11d. weekly) for end houses, and £675 (£1 6s. 11d. weekly) for semi-detached houses. Freehold, the prices are £795 (£1 6s. 6d. weekly), £825 (£1 7s. 3d. weekly) and £850 (£1 8s. 5d. weekly). There are three types of houses, from which purchasers may choose.

Fundamentally, however, these houses are constructed to the one well-considered design. With a drawing room (12 ft. 9 ins. by 11 ft. ins.) and a dining room (12 ft. 11/2 ins. by 10 ft. 3 ins.) a pleasant hall and a kitchen (10 ft. by 6 ft. 9 ins.), upstairs three bedrooms, two large and one small with bathroom and separate w.c. supply the accommodation which the average family finds most convenient.

Here, in fact, are homes that are in no way pretentious – but are lastingly comfortable, and well equipped. There is the fitted kitchen for instance. With walls and floor partly tiled, with notably complete cupboard and larder fittings, folding table, sink cabinet with two teak drainers, and the all-important enamelled “Ideal” boiler and enamelled gas copper.

Then there are the attractive tiled fireplaces in the drawing and dining rooms and the sensible electric panel fires in two of the bedrooms. There is the heated linen cupboard, and tiled bathroom with enclosed panelled bath, fitted with mixer and hot shower. Numerous gas, electric and radio points assure the maximum of convenience throughout.

Nor has that thoughtful planning stopped short at the house itself; not only are there good paths already made, but at the back is a brick-built coal bunker. Space for a garage is included in the garden. What is more, these homes have the very great advantage of being guaranteed brick construction throughout. With no road charges, legal charges or other extras, this estate of 200 homes is meeting the requirements of a great number of careful purchasers.

The estate was built on the site of the Brookfields Nursery. An ad in the 1929 town guide has

Mitcham Lavender

J.N. CHESHIRE

Nurseryman and Florist

Brookfields Nursery
463 London Road

comprising 9 acres on the Banks of the River Wandle

Wreaths and Bouquets made to order
Telephone No. 2244 Mitcham

John Norkett CHESHIRE is listed as Market Gardener at the same address in the 1930 and 1938 commercial directories.

1932 OS map showing the Brookfield Nurseries

This 1938 map shows the estate taking shape:

1938 OS map


Maps are reproduced with the permission of the National Library of Scotland.