Parade of shops on east side of London Road, south of the Upper or Fair Green, consisting of 12 shops to Langdale Avenue, then a further 6 shops south of there. Historic England defines a ‘parade’ as

‘planned developments incorporating rows of shops (facing onto an outdoor space), with a strong degree of architectural uniformity…. (which) includes at least three shops’.

Built around 1905 according to Montague, in his Mitcham Histories : 12 Church Street and Whitford Lane, page 107.

Could the builder have been J. Harding? This planning application was approved at the same time as another for 12 houses in Langdale Avenue:
From the minutes of the Croydon Rural District Council
Volume IX 1903 – 1904
7th May 1903
page 72

No. 2505, Harding, J., 12 houses and shops, London Road, Mitcham

1913 map (1:2500 scale):

This 1953 map shows it with the shops renumbered. (The map has been rotated.)

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Occupants from Commercial Directories

1911

 

Number	Occupier	Trade
1	Milton IRELAND	grocer
2	Wm. Geo. EVANS	customs & excise officer
2	Mrs. Annie Brooking MARTIN	ladies’ tailor
3	Mitcham Liberal Association
3	The World’s Stores Limited	provision dealers
4	Alfred Thomas JENKINS	confectioner
5	Leonard Thomas DAVEY	auctioneer
6	B. H. CRAIG & Co	photographers
6	Gordon WILLIAMS	artificial teeth maker
7	National Telephone Co. Limited
7	James WHITE	oil and color dealer
8	John DOOLEY	stationer
9	Charles BREESE	chemist
10	Jean Baptiste ROMPEL	watch maker
11	Clement CARLTON	greengrocer
11	Cyril MARRIOTT	printer
12	Frederick George PEARCE	baker
13	Wraight, Dumbriil & Co. Ltd	dairymen
15	Jas. NELSON & Sons Ltd.	butchers

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From the London Gazette : “Wraight & Dumbrill Ltd. was registered in 1899, changed name to Curtis Brothers & Dumbrill Ltd. in 1917, which went into voluntary liquidation in 1931.”

1915

Number	Occupier	Trade
1	Milton IRELAND	grocer
2	George OAKES	tailor
3	The Worlds Stores	provision dealers
3	Mitcham Liberal Association	political
5	Leonard Thomas DAVEY	estate agent
6	Miss Ethel DIXON	milliner
7	James WHITE	oil & color dealer
9	Charles BREESE	chemist
10	Gregory WILLIAM	boot repairer
10	Harry HARDING	builder
12	A.W. BROOKMAN & Co.	bakers
13	Wraight Dumbrill & Co. Ltd.	dairymen
14	Hawkins & Desmond	laundry
14	Herbert SPENCER	upholsterer
17	Cyril MARRIOTT	printer

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After renumbering
1 -> 225
2 -> 227
3 -> 229
4 -> 231
5 -> 233
6 -> 235
7 -> 237
8 -> 239
9 -> 241
10 -> 243/5
11 -> 247
12 -> 249

13 -> 251
14 -> 253
15 -> 255
16 -> 257
17 -> 259
18 -> 261
19 -> 263

From the 1930 commercial directory

Number	Occupier	Trade
225	James REYNOLDS	grocer
227	George OAKES	tailor
229	The Worlds Stores Ltd	provision dealer
231	Percy MAYHEW	confectioner
233	Pearks Dairies Ltd	provision dealer
235	Walter HUNT	greengrocer
237	James WHITE	oil and colour dealer
239	Percy MAYHEW	stationer
241	Edward WAVELL	chemist
243	Harry HARDING	builder
247	Russell and Son	watch makers
249	Leonard T WELTEN	confectioner
251	United Dairies	dairy
253	Peckham Steam Laundry Ltd	laundry
255	Stanley Philip BLOGG	greengrocer
259	The Mitcham Printing Works	printers engravers and account book makers
263	The Mitcham Garage	motor engineers

Shops in 1989

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Minutes of meetings held by the Croydon Rural District Council are available on request from the Merton Heritage and Local Studies Centre at Morden Library.