Eveline Road from 1956, then moved to Bond Road

Silk screen printers

Lithographic and photographic printers and bookbinders

Moved to Coulsdon in 1980s – according to a person on the Facebook Mitcham History group.

Adverts from British Newspaper Archive

FEMALE STAFF rqd. by printers for their new premises opening shortly in Mitcham. (1) Staff vacancy for photographic section: some previous experience essential: work would entail retouching.
(2) Label puncher.
(3) Machine feeder.

Apply in writing to CHROME PRINT LTD., EVELINE ROAD, MITCHAM.

Norwood News – Friday 10 August 1956

YOUNG WOMEN AND GIRLS aged between 18 and 30 years for interesting and well paid work in Mitcham area; no previous experience rqd. but applicants should be active and intelligent and capable of doing fine work; 42 hour week. plus overtime. Why not apply for interview?
This may be the job you are looking for.
CHROME PRINT LTD., EVELINE ROAD, MITCHAM. Tel. MIT. 5251.

Norwood News – Friday 17 June 1960

Ad for staff in January 1970:

Text of ad:

Chrome Print
of Mitcham
have a variety of
interesting jobs

FULL-TIME PERMANENT WORK

YOUNG WOMEN

17/35 years of age for clean, interesting work, 40-hour
week, overtime available. Time-keeping bonus
and choice of extra bonus.

YOUNG MAN

about 18 years of age for Stores work and training
on guillotine.

Male and Female assistants for
PRINTER’S PHOTOGRAPHIC DEPT,
Must be accurate at measurements.

Male

DARK ROOM ASSISTANT
Preferably with experience of Photo-mechanical work.

Chrome Print Ltd., Bond Road, Mitcham

Tel: 648 5251

News Articles
Mitcham and Tooting Advertiser, 10th March, 1961

No girls

MiICHAM factories are facing a shortage of girl labour.
Today’s youngsters prefer the office to the machine shop, they
say.

One firm is Chrome Print Ltd., quality colour printers of Eveline Road.

They have a bright, modern factory with good working conditions but they find difficulty in getting young factory girls.

A firm’s spokesman said this week: “We have always had this problem. The type of girl suitable is between 17 and 30 prepared to stay with us permanently. But they don’t seem toexist in Mitcham.”

Mitcham’s Youth Employment Officer, Mr. G. Ellis, said it was an old problem.

“Girls today would rather work in an office,” he said.
“They think that factory work is beneath them.”

Chrome Print’s products range from colour display cards, packages and labels for cosmetic firms, to brochures and illustrated literature,

They have factories in Norway, Sweden, Denmark, Finland, Switzerland, U.S.A., and Italy.

They pride themselves on their fine line printings and gloss lettering.