170 London Road, Mitcham, from 1980 to 2000.
E. Bywaters butchers shop, photo kindly provided by proprietor via Facebook Mitcham History Group.
Number 170 London Road was originally called number 2 Eveline Villas, and in the 1925 street directory was occupied by butcher Ernest Reeve, who was still at this address in the 1938 street directory.
1929 clip from Merton Memories photo 51782, copyright London Borough of Merton.
This ad from 1979 shows the butchers shop was run by S.J. Theobald:
1979 SJ Theobald butchers at 170 London Road
From 1983/4 proprietor Edward Bywaters produced an initial run of 50 diaries, later in batches of 100, which he gave free to customers, called ‘The Mitcham Diary’. He also produced calendars for catering customers. This was paid for by advertising, which included an ad for his business, such as this one from the 1986 diary:
Mitcham History Notes 