Category Archives: Shops

Bramcote Parade

1937 aerial Bramcote Court

26th June 1937

A parade of shops at the curved part of Bramcote Court, on the west side of Bramcote Avenue at the junction with Cricket Green. Originally there were 4 shops, numbered 1 to 4 from south to north, with no. 4 facing Cricket Green. At present, in 2022, there are 3 shops, numbered 1-2, 3 and 4.

1954 OS map

Shops

Harper’s sweet shop was remembered by a user of the Facebook group Mitcham History:

When I think of shops in Mitcham, I remember the names of Harpers sweet shop on the corner of Bramcote Ave and Stevenson & Rush in London Road. Harpers I remember waiting with a bowl to collect the ice cream during rationing and Stevenson & Rush for the smell of ground coffee.

The 1954 telephone directory lists Eric Harper at no. 1, telephone MITcham 2635.

No. 1

1963 ad for Molly’s at 1 Bramcote Parade

No. 2

A. ROGERS, greengrocer – source: 1938 Mitcham Guide

1938 ad for A. Rogers, from the Mitcham Guide

Home Furnishing Stores, tel: MIT 2635 – source: 1946 Norwood News

Norwood News – Friday 19 July 1946
Image © Reach PLC. Image created courtesy of THE BRITISH LIBRARY BOARD.

No. 3

School Government Publishing Co. Ltd, – source: 1948 Norwood News

Norwood News – Friday 22 October 1948
Image © Reach PLC. Image created courtesy of THE BRITISH LIBRARY BOARD.

Croft & Co., advertising:

1960 ad:

Croydon Times – Friday 30 September 1960
Image © Successor rightsholder unknown.

S.L. CROFT, advertising, tel: MIT 4397 – source: 1967 Chamber of Commerce listing.

Cottam’s pram repair shop.

Toys on Parade – see 2008 photo below

No. 4

J.F. EXCEL, greengrocers – source: 1952 Chamber of Commerce listing.

Facelift

In 2021/2 the shop fronts were given a facelift, paid for out of the Community Infrastructure Levy, which is contributed to by local developers. This was done after a successful campaign by the group Mitcham Cricket Green Community & Heritage, who had campaigned for this parade and Bramcote Court be added to Merton Council’s Local List.

Bramcote Parade in August 2019

Bramcote Parade in April 2022

This photo, from 2008, was posted onto the Mitcham History Group on Facebook, and is reproduced here with the user’s permission.

Bramcote Parade in 2008

Fountain Place

Terrace of houses at the Western Road end of what is now all called Portland Place. The terrace was on the west or right hand side as seen from Western Road, opposite Bond Road. Demolished as part of a slum clearance scheme, announced in 1962.

clip from 1962 photo of shop at 1 Fountain Place on Merton Memories, copyright London Borough of Merton

1952 OS map

Occupants from Street Directories

1915
From Western Road

1, Mrs Olive BISHOP, shopkeeper

… here is Lavender Cottages

1925
From Western Road to Portland Road

West side

1, Mrs F.J. RICHARDSON, general stores
2, Moses WILKES
3, Mrs SMITH
4, Frederick BENNETT
5, Henry BRAZIER
6, James CHAPMAN
7, Nelson SMITH
8, Mrs TOWERS
9, William PARROTT
10, Thomas CHAPMAN
11, Leonard POWELL
12, Frederick ROBINSON
13, William GARDNER
14, Albert CHAPMAN
15, Thomas Edward GRAHAM
16, Thomas CHAPMAN
17, Henry CRISP
18, George HALFORD
19, Richard JENKINS
20, Mrs BIGNELL

From the Mitcham Urban District Council minutes,
Volume 3, page 120, Finance and General Purposes Committee meeting of 11th September, 1917, Mr Rabbetts reported contraventions under the Shop Act of Mrs F. Richardson of 1, Fountain Place, for serving a customer sundry items at 6.40pm on Wednesday, August 15th.

The 1911 Shops Act dictated the half-day closing of Wednesdays, in order to give staff time off.


Maps are reproduced with the permission of the National Library of Scotland.