Ladies’ hair stylist, 160 London Road, from pre and post WW2 period.

Earliest mention in newspaper archives is 1932, see below.

clip from 1953 photo on Merton Memories, copyright Phox Studios, image reference Mit_Streets_Lon_38-49

ad from 1938

1952 ad

For All Hair
and Scalp
Troubles
consult
“CECILIA”
Ladies’ Hair Stylist

160 London Road, Mitcham

Jamal & Eugene
Specialists

‘Phone: MIT 3377

Agents for Coty and Max Factor
Peggy Sage
Revlon

Newspaper articles

Mitcham Advertiser – Thursday 08 December 1932

LEAP FROG.
MITCHAM BOY JUMPS THROUGH WINDOW.

Arthur Fowkes, a schoolboy, of 6, Bordergate, one of the new roads on the Mitcham Council housing estate, was playing leap frog with another schoolboyon Friday evening in front of the row of shops at the corner of Eveline-road and Figge’s Marsh. All went well until Fowkes, miscalculating his prowess as a leaper, jumped through the plate glass window of a ladies’ hairdressing establishment (Cecilia).

Arthur landed right side up among a thousand fragments of glass unhurt, but a trifle bewildered, A young woman assistant, who happened to be in the window at the time, was considerably shocked hy Arthur’s violent intrusion, but she was not hurt either, Fortunately the window had just been cleared for Christmas dressing, so none of the stock was damaged. Arthur’s playmate was simply surprised.