Tag Archives: 1952

Ruth Cole

In an ad from 1934, Ruth Cole, ladies’, children’s and gentlemen’s hairdresser, was at 6, Upper Green East.

In the 1952 Shopping Week booklet, the business was listed as a member of the Mitcham Chamber of Commerce, at 195 London Road, Mitcham.

Hairdressing
Cecilia, 160 London Road, Mitcham.
F. T. Hendry, 145 Streatham Road, Mitcham.
J. Jacobs, 5 Belgrave Road, Mitcham.
Ruth Cole, 195 London Road, Mitcham.

The business may have moved to the London Road due to bomb damage during the Blitz.

In the 1971 telephone directory, the shop is listed as Ruth Cole, Ladies Hairdressers, 195 London Road, Mitcham, 01-648 3828.

This photo from around 1987, shows the shop still being used as hairdressers, and called Goldilocks, next to Ossie’s Taverna.

clip of c. 1989 photo on Merton Memories, photo reference ref Mit_​8_​1-39

Google StreetView of April 2018 shows 195 London Road as a convenience store.

Eveline Tea Rooms

Tea rooms that was at 172 London Road, Mitcham, a terrace which was originally named Eveline Villas.

1953 view from Streatham Road looking towards the Swan pub on the left and next to it on the right awning with ‘TEAS’ and ‘refreshments’ written on it

1952

1931 ad

1926 ad

From the Surrey Mirror of 21st July, 1939, thanks for contributions to a garden party include Miss. L. Froude, Eveline Tea Rooms, Mitcham. In the 1939 Register at 172 London Road shows Louisa FROUDE, born 30 Sep 1886, single, shopkeeper.

News Articles
1957 : Human skull found in Eveline Tea Rooms Coal Shed