Tag Archives: London Road

415 London Road

A block of 3 shops with flats above numbered 415a, 415b and 415c on the east side of the London Road, south of Tramway Path, near Mitcham tramstop.

1954 OS map

From the 1938 commercial directory:

415a, William HATCH, cycle dealer
415b, W. J. HARRIS, grocer
415c, Ernest JONES, confectioner

In 1959: 415b was grocer Gaybell’s, and in 1961 it was Berry’s.

In the 1967 Chamber of Commerce handbook, John & George CAIN Ltd., butchers, was listed as 415 London Road, tel: MIT 1714.

In the 1969 Chamber of Commerce handbook, John & George CAIN Ltd., butchers, was listed as 415 London Road, tel: 01-604 0544.

In the 1976 Chamber of Commerce handbook, John & George CAIN Ltd., butchers, was listed as 415 London Road, tel: 01-648 1714.

In the 1971 phone book:

Robert Brooker, greengrocer, 415a London Road, telephone 01-648 5237
Cain Brothers, butchers, 415 London Road, telephone 01-648 1714

415c changed from a hairdressers to a tattoo parlour in 2017 according to planning application 17/P0585


Maps are reproduced with the permission of the National Library of Scotland.

Ruth Cole

In an ad from 1934, Ruth Cole, ladies’, children’s and gentlemen’s hairdresser, was at 6, Upper Green East.

In the 1952 Shopping Week booklet, the business was listed as a member of the Mitcham Chamber of Commerce, at 195 London Road, Mitcham.

Hairdressing
Cecilia, 160 London Road, Mitcham.
F. T. Hendry, 145 Streatham Road, Mitcham.
J. Jacobs, 5 Belgrave Road, Mitcham.
Ruth Cole, 195 London Road, Mitcham.

The business may have moved to the London Road due to bomb damage during the Blitz.

In the 1971 telephone directory, the shop is listed as Ruth Cole, Ladies Hairdressers, 195 London Road, Mitcham, 01-648 3828.

This photo from around 1987, shows the shop still being used as hairdressers, and called Goldilocks, next to Ossie’s Taverna.

clip of c. 1989 photo on Merton Memories, photo reference ref Mit_​8_​1-39

Google StreetView of April 2018 shows 195 London Road as a convenience store.