Tag Archives: Rowan Terrace

1930 Aviator Wheat Flakes and 10 Bob Notes

19301031 Aviator Wheat Flakes promo

Ten Shilling notes FREE

The Aviator is still giving away 10/- notes. The lucky ones listed below showed a packet of the Wheat Flakes to him when he called on them. Each of them received a 10/- note. Have you a packet either full or partly used to show if he calls on you?

Aviator Wheat Flakes
the new ready to eat All British Breakfast Food, are sold by Grocers and Stores, in packets at 2 1/2d., and in large cartons at 6d.

Ask your grocer for full particulars.

Mrs. R. Giddings, 113, Rowan Terrace, Church Road, Mitcham.
Mrs. A. Woods, 11, Century Road, Mitcham.
Mrs. E. Howe, 6, Sibthorp Road, Mitcham.
Mrs. L. M. Taylor, 4, Bond Road, Mitcham.

Source: Sevenoaks Chronicle and Kentish Advertiser – Friday 31 October 1930 from the British Newspaper Archive (subscription required)

Rowan Terrace

Rowan Terrace was a row of 8 cottages near Homewood Road, that were demolished in the 1930s.

The 1925 street directory gives details of how to find this terrace.

from 71 Church Road to Belgrave Road
South Side
Hawthorn Cottages: no.s 5,6,7,8
… here is Century Road
North Side
no.s 4,3,2,1
Benedict Terrace: no.s 1,2,3,4,5,6
… here is Rowan Terrace
… here is Homewood Road

This 1952 OS map gives us house numbers, so the Post Office is number 71 (deduced from adjacent number 73).

A photo of this post office, from Facebook, confirms number 71 as a post office.
71 Church Road

The alley at the side of the post office was known as Jessop’s Alley, later Adams or Adams’s Alley after the Adams family that ran the post office. ‘Adams Grocers’ can be seen on this photo.

As Rowan Terrace is described in the street directory as being between Benedict Terrace and Homewood Road, this 1932 OS map shows a row of 8 buildings between the back gardens of Homewood Road and a footpath (marked as F.P. on the map).

1932 OS map

1932 OS map

The 1934 Health Report identified this terrace as a clearance area. It says there were 8 cottages, which is the same number as seen on the 1932 map.


Eight cottages known as 103, 105, 107, 109, 111, 113, 115, 117 Rowan Terrace. An objection having been made to this Order a local inquiry was held on April 24, 1934. The Order was confirmed.

Source: Report of the Medical Officer of Health for Mitcham, Wellcome Trust, page 33

Garages were built on the site of Rowan Terrace. These can be seen in this aerial photo from 1937